Benjamin moore, Blogpodium, blogs and media, Chatelaine, Cityline, collaboration, conversations, Dabble magazine, edit, guest post, House and Home magazine, IDS 2012, inspiration, Jason Hudson, jennifer Flores, kate moore, Kimberley Seldon, know your voice, learning, Leigh-Ann Allaire Perrault, Lindsay Stephenson, Margot Austin, original blog content
I attended Blogpodium on Friday as part of the Interior Design Show. There were close to 100 design bloggers in attendance to start a series of conversations on blogging. This series is the brain-child of the amazing Jennifer Flores (and my roomie from Alt) and Lindsay Stephenson. They saw a lack of organized conversation and learning for bloggers in Canada and decided to do something about it. We are such a supportive community, always willing to help each other and prop each other up, but other than social media we have very few opportunities to learn. I think this is an amazing initiative and they really pulled out all the stops for thier first event, Blogs and Media.
The founders! Photo by Jason Hudson
The panel of experts consisted of Kimberley Seldon, design editor for Chatelaine and Editor-in-Chief of Dabble Magazine, Kate Moore, Producer at Cityline, Margot Austin, Senior Design Editor at House & Home magazine, and Jenn herself (a superstar blogger in her own right). The panel was moderated by Leigh-Ann Allaire Perrault, Colour and Design Specialist at Benjamin Moore and regular guest expert on Cityline.
Photo by Jason Hudson
There have already been many recaps about this amazing event (you can read some of them here) so I’m not going to go into to much detail on all the fabulous information that was shared, but I’d like to touch on a few pieces of advice that struck a cord with me.
1. HAVE AN ORIGINAL VOICE
I have just returned from Alt Summit and this exact thing came up over and over again. If you want to get your blog noticed (by both readers and media) you need to write in a way that is unique to you, in a way that people will connect to who you are. Find exactly what your voice is and always provide your perspective. Just saying “I love this picture, it’s so cute”, isn’t enough. It takes time to write a good post that is really “you”, but it is essential to success.
photo by Jason Hudson
2. EDIT, EDIT, EDIT
A well edited blog is important if you want to be noticed by media. These are EDITORS looking at your blogs….they want to know that you are taking time to write properly and present your ideas in an organized way.
3. MAKE CONNECTION AND COLLABORATE
Every time you do guest post for another blog and every time you reach out to a new blogger there is a possibility for new oppourtunities. In particular, aligning yourself with and collaborating with large well-respected blogs can really open up doors. You never know who is reading your blog or where the next big thing will come from.
This event was such a crazy success and I’m so looking forward to attending in the future. I dare say this is the beginning of a beautiful thing.
Thanks to Jenn, Lindsay and all the experts and sponsors.